Meaningful Travel with Baraka Destinations

Jul 7, 2022 11:00:00 AM

Leen Hajjar

A leader in Jordan’s sustainable tourism development, Baraka Destinations is a Jordanian social enterprise that aims to create meaningful tourism experiences while supporting local communities.

Baraka Destination was founded by Jordanian firm, BARAKA Consulting and other local and international professionals who believe in the importance of sustainable tourism. Since its establishment, Baraka Destinations has aimed to collectively work with local communities in secondary tourism sites to create tourism experiences that promote and benefit their hometowns.

Most of Baraka’s projects are located in remote areas usually missed by tourists, hoping to expose travelers to new areas and experiences across Jordan. Additionally, Baraka works with “clients to design, build and implement tourism strategies that leave minimal impacts on the environment and maximum benefits for local communities while catering to the expectations of today’s experienced traveler.”

Screen Shot 2022-04-14 at 5.45.04 PM(Umm Qais, Jordan)

Baraka Destinations offers an array of activities that not only highlight the local communities’ culture and unique characteristics but also offer tourists and visitors memorable experiences. Most of these activities are hands-on experiences and guided by local guides or members of the community. They are offered in the cities of Umm Qais in Jordan’s northern region and the ancient city of Pella.

Screen Shot 2022-04-14 at 5.47.30 PM(Pella, Jordan)

In Umm Qais, Baraka offers a two to three-hour olive picking activity whereby tourists will visit olive fields with a local guide, take part in the olive picking process, and visit an olive press. Additionally, guests can partake in a stone masonry lesson where they will learn how to mason their own piece of stone and learn about the historic form of art.

Screen Shot 2022-04-14 at 5.51.41 PM(Olive picking in Umm Qais, photo credit:

Moreover, in Pella, Barak offers a hiking experience for those who enjoy outdoor activities. The hiking trail is filled with pine trees and valleys and is led by an experienced local guide. Guests also have the unique opportunity to meet a local shepherded and learn how the shepherd cares for sheep while on a stroll through Pella’s beautiful landscapes.

Screen Shot 2022-04-14 at 5.51.32 PM(Hiking tour, photo credit: @barakadestinations)

Baraka Destination’s sustainable tourism mission along with its wonderful activities has made it one of the most distinguishable enterprises in Jordan’s tourism industry.

Want to know more about social enterprises you can visit and support on your next trip to Jordan? Check out our Meaningful Travel Map of Jordan!

Explore the Map

Leen Hajjar

Written by Leen Hajjar

Leen Hajjar, born and raised in Amman, is JTBNA's blog editor. A recent graduate from Villanova University with a master's degree in Communication, Leen focuses on media analysis, specifically mainstream media’s portrayal of Arabs and the Middle East. Her previous experience as a writer for Al Arabiya English, inspired stories that shed light on the diverse and positive attributes of the Arab world, aiming to provide a more comprehensive representation of the region and its people.

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