Jordan Partners with Tourism Cares

Dec 14, 2016 10:37:00 AM

Samer Abu Taleb

Young Jordanian Girls

The Jordan Tourism Board and JITOA (Jordan Inbound Tour Operators Association) are proud to announce their partnership with Tourism Cares, the public charity dedicated to help restoring and preserving top sites around the world. The partnership is aimed at supporting Jordan’s destination communities and cultural heritage.

Members from the Jordan Tourism Board North America team were in Scottsdale, Arizona at the USTOA Annual Conference & Marketplace where the overall outlook for Jordan for 2016 and 2017 was extremely positive. The team looks to develop more cooperative marketing initiatives with the trade in 2017 and expect a big year for travel from the US market. JTBNA also hosted a lunch and invited Peter Yesawich as the key note speaker to present the results of the research study on Jordan. The feedback from the presentation was quite favorable including getting them to fill out a map to indicate where Jordan was!

“The partnership between the Jordanian tourism sector and tourism cares is yet another important milestone Jordan is taking to help develop corporate social responsibility programs for our trade and involve the travel community in preserving our sites for tomorrow and future generations” Malia Asfour, director of the Jordan Tourism Board North America said, “Tourism Cares expertise can help our sector in the development of sustainable tourism projects similar to programs that were started in Peru and Nepal” she added.

Tourism Cares and Jordan will inaugurate their partnership by leading expedition of travel executives and corporate responsibility leaders to the country in the first quarter of 2018. The goal of the expedition is to enhance the economic impact tourism can have in Jordan’s communities and helping those in need while fostering lasting industry partnerships. “The Tourism Cares community is thrilled that Jordan is the next destination to be a part of our global network,” said Robin Tauck, chair of the Tourism Cares Global Impact Committee. “Tourism can be such a force for good through our business, the experiences we all share, and the power of our giving and care.”

Tourism Cares representatives with Jordan Tourism and JITOA representatives

Tourism Cares representatives with Jordan Tourism Board and JITOA representatives

One of the main goals of the inaugural expedition is to create tourism jobs by supporting tourism-based social enterprises and businesses that have a meaningful social benefit while simultaneously creating an authentic experience for incoming tourists.

The expedition will also seek to identify, connect, and help preserve Jordan’s cultural heritage with a multinational and cooperative volunteering project. In addition, it will promote more effective tourism industry stewardship within and to Jordan through corporate social responsibility symposium with tourism leaders from Jordan and travel industry as a whole.

The expedition will also increase visibility of Jordan by sharing collective lessons and high quality social enterprises with tour operators, travel agents, and the traveling public, especially with projects along the new Jordan Trail, a 600 kilometer trail that stretches all throughout Jordan.

Jordan was selected as the next Tourism Cares global network destination because of its position in the region, its touristic value, an exciting tourism program for social enterprises, and a readiness to promote the corporate and social responsibility of the travel industry.


Samer Abu Taleb

Written by Samer Abu Taleb

Samer manages Jordan Tourism Board's trade partnerships & consumer marketing in both the North American and Latin American markets. Enjoys travel, writing, photography and a big sports fan. Born and raised in Jordan, currently lives in Washington, DC.